Full Name
George Gloyn
Job Title
Partner, Head of Campaign and Marketing Analytics
Company
EssenceMediaCom
Speaker Bio
George has worked for MediaCom (as was) since joining as a graduate econometrician 18 years ago. Before taking on his current role, he managed econometric projects across some of their biggest clients in both a local and global capacity.
He now leads EssenceMediacom’s Marketing & Campaign analysts imbedded in the various planning teams with responsibility for ensuring best practice within the discipline and that clients are making best use of all the different sources of marketing effectiveness data.
He now leads EssenceMediacom’s Marketing & Campaign analysts imbedded in the various planning teams with responsibility for ensuring best practice within the discipline and that clients are making best use of all the different sources of marketing effectiveness data.
Speaking At
