The Future of TV Advertising Canada 2024

Want to know how media buyers achieve their audience growth goals via TV streaming, without looking instead to non-premium social video, social media or other digital channels to fill reach gaps.
Look for reasons why budgets might not follow linear audiences into TV streaming and consider ways to eliminate revenue leakage from the TV industry during audience migration.
Consider whether BVOD, SVOD-with-ads (SAVOD), FAST and AVOD are fighting for the same ad budgets as they migrate from linear TV, or if they can attract unique digital spend to grow the total TV pie.
Explore ways to prove that connected TV is worth paying extra for when social media and social video promise high-reach, easy-to-buy digital solutions.
Debate the extent to which buyers need media that is made in Canada to fulfill their business objectives (looking beyond their desire or responsibilities to be good corporate citizens).