Matt Bryan, Director of Analytics and Insights for an introduction to the “Anatomy of a Streamer” a glass-level view of streaming behaviours on Samsung TVs and how brands can capitalise on this new data rich ecosystem. Following his presentation, Matt will be hosting a fireside chat with Bobi Carley, Head of Media and Diversity & Inclusion at ISBA, and Jon Longhurst, Founder at LongTerm Digital for a deeper look at how Brands and Agencies are adapting in the new TV landscape, from strategies, measurement and initiatives such Origin.