Tuning into a morning show while tucking into breakfast? Laughing with your friendly comedian on the commute home? Listening to your favourite gory slasher-horror podcast? You may love all three equally – but do brands? And how can brands spread their message across such a variety of content with confidence? Brand safety is paramount in any media advertising, so how does it play out in digital audio, specifically podcasts? Are opportunities being missed to engage with growing and engaged audiences? What steps can we take to shift buyer confidence across the wide range of podcast genres?