Full Name
Jason Brownlee
Job Title
Founder
Company
Colourtext
Speaker Bio
Jason Brownlee is the founder of Colourtext, a UK-based audience research and consumer insights company established in 2009 that has deep expertise in audio, advertising effectiveness and big data analytics.
Jason's career began at Emap (now Bauer Media) where he became Head of Audience Insight for a stable of famous media brands such as Kiss 100, Magic FM, Kerrang! and FHM. During a 27 year media career Jason has worked with a diverse range of audio brands such as the BBC, Bauer Media, Disney, Global, ITV, Spotify and Sony.
In 2008 Jason designed Radiogauge for the U.K's Radiocentre, which has since become the global currency for measuring radio advertising effectiveness. This was followed up in 2021 with Big Audio Datamine, a meta analysis of 1000 Radiogauge effectiveness studies, which now powers Radiocentre's Radio Planning Optimiser tool.
Jason's career began at Emap (now Bauer Media) where he became Head of Audience Insight for a stable of famous media brands such as Kiss 100, Magic FM, Kerrang! and FHM. During a 27 year media career Jason has worked with a diverse range of audio brands such as the BBC, Bauer Media, Disney, Global, ITV, Spotify and Sony.
In 2008 Jason designed Radiogauge for the U.K's Radiocentre, which has since become the global currency for measuring radio advertising effectiveness. This was followed up in 2021 with Big Audio Datamine, a meta analysis of 1000 Radiogauge effectiveness studies, which now powers Radiocentre's Radio Planning Optimiser tool.
Speaking At
