Jackie is Chief Planning Officer for Havas Media Group. She has 17 years’ experience working across the UK & Ireland, on both local and international clients, across most industries from automotive, airlines, utilities, retail and FMCG. She is passionate about creative media solutions and products that grow brands through genuine insight.
Jackie started her career in Ireland where she worked at Carat Ireland and later at Mediavest (now Spark Foundry). She has spent the majority her career in London, where she has lived for the past 10 years.
She worked initially at PHD where she had a chance to blend her performance and brand planning expertise on the Sainsbury’s retail and Sainsbury’s Bank portfolio. She then spent 5.5 years in Carat London, where she was responsible for the planning output across Diageo Europe, a portfolio of 22 brands across 12 markets. While at Carat she also worked across the Mondelez portfolio and was the lead on digital retailers adidas.com and lego.com.
She joined Havas in March 2020 and has a pivotal role in embedding the Mx vision, creating new products for planners and championing the art of planning. She was Future Media Leader of the year 2022, as awarded by The Media Leader.