Ben Shalom became Britain's youngest ever licensed boxing promoter aged 23. He was the first promoter to successfully break into the sport since the 1970s. Now aged 30, he is the exclusive boxing promoter for Sky Sports in the UK, and NBC in America. In this closing session we dive into what happens when sport and entertainment collide as Ben Shalom – founder and CEO of BOXXER – sits down with Leaders in Sport’s David Cushnan to explore the rapid evolution of boxing as it continues to crossover into the world of YouTubers. With an already impressive stable of fighters including Ben Whittaker, Adam Azim, Caroline Dubois, Frazer Clarke, Chris Billam-Smith, Natasha Jonas, Savanah Marshall, Liam Smith, and Lawrence Okolie – to name but a few – Shalom will offer a fascinating insight into one of the world’s most brutal sports, discussing how important entertainment is now to boxing, what it is like to spar with rival promoters Eddie Hearn and Frank Warren, and his views on the social media stars who are creating a new dynamic in the sport. He came into the sport with the mission to clean it up, and help it realise its true potential. He's built a roster from scratch, taking some of Britain's brightest young talents from their debut to the world stage. This is not just a story of succeeding in sport, this is a story of succeeding in business.