Innovation at the world's leading media owners is coming thick and fast, so fast that it is hard for agencies and clients to keep up. In any given week, an agency planner can be contacted by over 100 different media owners with the next "big thing" but having the time to explore all these options is tough, right? That is where we come in. Four prominent sales leads from Bauer, The Guardian, Vevo and Formula 1, come together to discuss everything from the biggest challenges that keep them up at night, to examples of how multi-collaboration can work, what new technology is exciting them the most in their field, and what advertising might look like in the future.