It has been said before that if content is king, then community is queen, and arguably podcast audiences are one of the most significant communities across all media channels. Depending on what stats you look at, there are as many as five million podcasts to choose from globally, with a predicted reach over 500 million listeners worldwide by the end of 2024. Whilst not every podcast can boast of having audiences in the millions, there is an increasing trend of communities being built across like-minded podcast series that advertisers can tap into. In this session we explore how we can reach these communities, why tapping into their passion points can be such a powerful marketing rool, and how combining audiences across multiple podcasts can deliver ROI.