Are we at a point now where brands and agencies simply can’t afford to say they don’t understand gaming? Saying that you don’t understand gaming should be akin in 2024 to saying that you don’t understand social media, and if you are a culture brand in this modern era, you really have no excuse. This panel goes beyond exploring the opportunities and instead focuses on:

• The benefits of building brand integrations in games such as Roblox and Fortnite as more seamless fit for the gaming environment
• How in-game advertising has made significant improvements in recent years which can work just as well as an immersive experience
• How you can use creativity in-game like no other media channel
• Why gaming brands are so protective of their IP and how to work with them

If you are booking OOH posters on high streets, but still not buying posters in a gaming environment, then this session is definitely for you.