Why gaming, social and streaming show no signs of slowing down for Gen Z

In the ever-changing and fragmented world of media, Gen Z remain one of the biggest conundrums for advertisers. As marketers shift more budget into the digital space, an extra layer of opportunity and complexity form in tandem to target this elusive set of consumers. However, what is becoming increasingly clear with each passing publication of new research is that gaming, social and streaming are very much the platforms of choice for this younger demographic. In this session, we assemble experts from these different corners of the media ecosystem and explore:

• What are the exciting opportunities brands and agencies need to be aware of?
• How do you keep pace with Gen Z as they cycle between different content and social media channels?
• Are there any new platforms or channels that we should be aware of?