10.40pm - 10.55am (15 mins)
YouTube: The Entertainment Platform
An overview of how YouTube sits at the heart of the modern day entertainment ecosystem and enables close collaboration between a wide variety of creators, content producers and studios.
 

Presenter: Tristan Bentall, Head of The Entertainment Division, Google UK   

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10.55pm - 11.10am (15 mins)
Entertainment Redefined: Why it all starts on TikTok
In 2024, we can confidently say short form video has fundamentally redefined entertainment. With community, conversation and culture evolving in real time, the definition of entertainment has expanded exponentially. In this talk, we'll explore this and why brands & marketers should be leaning into the entertainment ecosystem that is TikTok today.
 

Presenter: Akshara Sharma, Brand Strategist, TikTok UK

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