3.20pm - 3:40pm (20 mins)
Audio everywhere, measurement everywhere
The digital audio universe has expanded across more audiences, content and devices, however there’s a problem. The universe of audio advertising that can be tracked and measured is shrinking. Advertisers have more opportunity and reason to make digital audio a part of their media plan but less opportunity to understand how it works and importantly how all the different types of digital audio content from Radio to podcasts and audio ads in mobile gaming work together. Join us to hear how Global’s Data Science team have created a scalable solution that gives advertisers a holistic view of their audio campaign from the listener’s ears to their online actions.

Presenter: Tom Streetley, Commercial DAX Director, Global
Presenter: Angelos Oikonomopoulos, Director Decision Sciences Technology and Digital, Global    

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3.40pm - 3:50pm (10 mins)
Why an ad-funded BBC is bad for everyone
The BBC recently announced plans to run advertising around its audio content in the UK for the first time. This proposed change marks a significant shift away from the BBC’s existing licence fee funding model and raises fundamental questions about the BBC’s future. Matt will look specifically at the impact of an ad-funded model for BBC radio – and why this would be bad for audiences, advertisers and the BBC itself.

Presenter: Matt Payton, Radiocentre, CEO

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