10.40am - 10.55am (15 mins)
Why the conversation? How Tesco Mobile is taking advantage of the shift to voice engagement in Audio
During the last decade, consumers moved from desktops to mobile devices as their primary way to engage with the internet and to consume audio. We are now seeing the mass adoption of voice in audio, led by smart speakers which are now in 60% of UK and 90M US homes. Learn more about this shift from the technologists and brands leading the way.

Presenter: Charlie Cadbury, CEO, Say It Now
Presenter: Dipesh Patel, Head of Acquisition Marketing, Tesco Mobile

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10.55am - 11:10am (15 mins)
Why audio is your secret weapon in the era of distraction
Attention is the latest media battleground but what does it mean for audio? This session introduces ground-breaking research that explores divided attention. Challenging the assumption that attention is either high or low and revealing the power of subconscious processing. Walk away with the tools to improve your plans and creative. Don’t be afraid of distraction, embrace it!

Presenter: Ailsa Mackenzie, Group Strategy Director, Global

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