2.40pm - 2:55pm (15 mins)
Radio and audio in the UK: Who, what, where, how
Mark Pearson is a Senior Analyst in Ofcom’s Research & Intelligence team where he leads the collection and analysis of industry data and monitoring of market developments relating to the radio and audio sectors. In this session, Mark will share data and insights from Ofcom’s Research Intelligence team on key radio and audio trends and listener behaviours in the UK. This session will focus on:

• Industry trends, audience and revenue
• Audio behaviour and attitudes – why and how do UK consumers listen
• Podcasts: current trends and consumer views of the podcast sector
• In-car listening stats

Presenter: Mark Pearson, Senior Analyst, Ofcom

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2:55pm - 3:10pm (15 mins)
AI and/vs/for the Artist?
There has been huge hype (and fear) around AI, specifically generative and those models ability to create content at a scale we've never seen before. In this quick fire presentation, Alex will explain why creatives will thrive in this new world, why data and specifically your audiences behaviours are key, he will review a few tools you should consider, and explore why you need to trust your own judgement.

Presenter: Alex McFadyen, EVP Technology, Head of Technology Evangelism, BENlabs

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