With a real passion for audio gained from working across both national and local radio brands, including talkSPORT, Times Radio, and Virgin Radio in the UK, Donna rejoined Radiocentre, the trade body for commercial radio in the UK, as Head of Insight in Spring 2023 having previously worked for the company from 2015-2019.

Overall, Donna has over 17 years of commercially focused media research experience working across all content platforms, including radio, newsbrands, magazines, digital and events mainly for UK media owners including News Broadcasting and DC Thomson Media.

At Radiocentre, Donna is responsible for developing research and insight into the role of radio advertising for brands, with a number of projects having won industry awards. She regularly presents best practise learnings at advertising agency and client sessions as well as industry training days and international conferences.