Nicola is a senior media and technology executive with over 20 years experience in content monetisation, commercial and operations. With a wealth of firsthand knowledge in digital transformation Nicola specializes in crafting and implementing effective monetisation strategies for content owners, rights holders and broadcasters.
Notably, Nicola spearheaded the YouTube Ads Monetization Strategy for Sport & Music across EMEA, achieving transformative growth. Prior to Google and YouTube, Nicola was part of the launch team for the ITV Player.