Howard co-founded specialist audio agency Trisonic in 2018 having represented some of the world’s leading media companies, including WPP and News UK, for more than 25 years. He has negotiated at the very highest level and has a proven track record in delivering results.

As Commercial Development Director at Wireless Group, part of the News UK portfolio, Howard successfully developed trading and sales strategies for its national radio brands.
During his time at WPP Howard led the £200m GroupM audio negotiations for over seven years. At Mindshare he guided the Radio team to awards success at the Arqiva Radio Awards, receiving the RAB Media Agency of the Year two years running.