Full Name
Michael Bayston
Job Title
VP AdTech Solutions
Company
Acast
Speaker Bio
Michael is the VP, AdTech Solutions at Acast, leading on automation, programmatic and adtech solutions for the global home of podcasting & pioneer in true dynamic ad insertion.
Michael has over 21 years of experience, working at both major networks (News Corporation, Viacom, BBC) and fast growth digital media (Spil Games, King, BuzzFeed), developing strategy and leading teams offering advanced media, programmatic and adtech solutions across local and global regions.
Michael’s commercial experience spans multiple channels including press, TV, and digital channels, but a particular focus since 2008 has been a deep immersion in monetisation of, and ad technologies applied to, early stage digital companies in mobile, gaming, social and now audio.
Michael has over 21 years of experience, working at both major networks (News Corporation, Viacom, BBC) and fast growth digital media (Spil Games, King, BuzzFeed), developing strategy and leading teams offering advanced media, programmatic and adtech solutions across local and global regions.
Michael’s commercial experience spans multiple channels including press, TV, and digital channels, but a particular focus since 2008 has been a deep immersion in monetisation of, and ad technologies applied to, early stage digital companies in mobile, gaming, social and now audio.
