Sam is a pioneer in the understanding and application of sound in media, marketing and advertising. An experienced Creative Director in broadcast radio with both Global Radio and Bauer Media before leading the creative launch of the World’s first dynamic, personalised, digital audio campaigns with A Million Ads. Revolutionising audio advertising with dynamic poems, songs, DCO, listener name, dynamic music, accents and early synthetic voice campaigns globally. He is now applying this creative audio experience at AudioStack, the world’s leading Ai audio enterprise solutions, automating content creation, speech generation, production process and streamlined delivery.