Mickelle Roberts is Brand Experience Director at Global, one of the world’s leading Media & Entertainment groups and home to market leading brands including Capital, Heart, Classic FM, LBC, Smooth, Radio X and Capital XTRA. With an extensive and diverse portfolio, Global is also the leading Outdoor company in the UK and one of the largest in Europe – reaching 95% of the UK including on TfL.

Mickelle leads campaigns by sharing best practice and drives commercial creativity through their Brand Experience proposition. Delivering unique and memorable experiences via commercial partnerships across all Global’s flagship events including Capital’s Summertime and Jingle Bell Balls, Classic FM Live, Radio X Presents, alongside bespoke branded events and experiential-led campaigns. Mickelle leads campaigns by sharing best practice for delivering unique and memorable experiences.

As part of Global’s Partnership leadership team, Mickelle has been instrumental in developing new innovations across all of Global’s portfolio, with a focus on connecting creativity in this space with our long-term partners as we co-create and build new concepts together.

She has been with Global since 2002 so is well placed to understand how to connect the dots internally both editorially and operationally to drive the best results for partners.