CREATIVITY & BRANDS
Breakfast: Media strategy agony aunts: Ask me anything!
8:45 AM - 9:30 AM
Jack Benjamin
The Media Leader
Raj Mahon
MiQ
Jackie Lyons
Havas Media Group
Amy Caven
Boots
Making an impact:
Theme: How brands can make an impact
9:50 AM - 10:30 AM
Kara Osborne
UM London
Maria Iu
The Media Leader
Helen Needham
Moneysupermarket Group
Simon Gunning
Campaign Against Living Miserably
Olivia Reid
RSPCA
Caroline Ayling
Bloom Network
Masterclass:
Creative planning with award-winning architects
How two award winning architects approach creative planning, working with clients and innovative thinking
10:40 AM - 11:10 AM
Nick Hayhurst
Hayhurst & Co
Claire Taggart
Hayhurst & Co
Steve Scaffardi
Adwanted Events & The Media Leader
Bringing media and creativity together:
Is inclusivity the key to stand-out campaigns? // Creativity and media: Reconciling?
11:20 AM - 11:50 AM
Naomi Walkland
Ali Hanan
Creative Equals
Tom Curtis
EssenceMediacom
Laura Jordan Bambach
Uncharted
Omar Oakes
The Media Leader
Where media and creativity collide:
Panel: What does it take to bring creativity and media back together again?
12:00 PM - 12:30 PM
Sebastien Bourne
HP
Olya Dyachuk
Heineken
Omar Oakes
The Media Leader
Sally Weavers
Craft Media
The Brands Lunch (Invite Only)
12:30 PM - 1:40 PM
Lunch
12:30 PM - 2:00 PM
Responsible media spend:
Theme: Responsible media spend
2:00 PM - 2:30 PM
Lydia Amoah
BACKLIGHT
Jake Dubbins
Conscious Advertising Network
Thomas Mills
Haleon
Pride and beyond:
Theme: Pride - and beyond!
2:40 PM - 3:10 PM
Chris Dunne
Outvertising
Grace Daley
HEINEKEN UK
Dom Hyams
Purple Goat Agency
Lee Mabey
dentsu X
Creativity, humour and advertising:
Theme: Creativity, humour and advertising
3:20 PM - 3:50 PM
Paddy Gilmore
Studio Gilmore Ltd.
Tim Jones
Meanwhile
Building brands consumers love:
Panel: Building brands consumers love: Is everything changing?
4:00 PM - 4:30 PM
Oliver Lewis
THE FIFTH
Al Mackie
RAPP
Rachel Forde
TheZoo.London
Daniel Fox-Evans
Kraft Heinz
Elly Collingwood
Trainline
MEDIA, DATA & INSIGHTS
The changing media landscape:
Making sense of the commercial media landscape // Heineken: Paying close attention to attention
9:50 AM - 10:30 AM
Simon Frazier
The IPA
Olya Dyachuk
Heineken
Anatomy of a streamer:
Breaking down silos and harnessing the potential of the new data rich TV landscape
10:40 AM - 11:10 AM
Matt Bryan
Samsung Ads
Bobi Carley
ISBA
Jon Longhurst
LongTerm Digital
Media measurement and effectiveness:
Creativity, media & measurement // Audience measurement and media effectiveness at Boots
11:20 AM - 11:50 AM
Dom Charles
Wavemaker UK
Monica Majumdar
Wavemaker UK
Martyn Bentley
AudienceProject
Peter Grant
Boots UK
The future of AV:
Panel: The changing AV landscape: The top 5 things you need to know.
12:00 PM - 12:30 PM
Kush Bhardwaj
Zenith Media
Victoria Handley
Lloyds Banking Group
Gareth George
RVU (Confused.com, Uswitch, Zoopla)
Sam Tidmarsh
Adwanted Events
Lunch
12:30 PM - 2:00 PM
Category entry points:
How to pick a fight with a category entry point and win
2:00 PM - 2:30 PM
Lindsay Rapacchi
Clear Channel
Simon Carr
Hearts & Science
Disruption and opportunity:
How do marketers grow already iconic brands? // Connected TV advertising: Where it all starts
2:40 PM - 3:10 PM
Ben Moncrieffe
JLR
Emma Ellis
Interbrand
Laura Chaibi
Roku
Mike Shaw
Roku
Consumers and data insights:
How young people play, gather, love and shop // How insights are changing the future of Panasonic
3:20 PM - 3:50 PM
Alvin Owusu
Tag Agency
Tumisha Balogun
Tag Agency
Hernan Bossi
Kantar Media
Shane Hanson
Panasonic
Sam Tidmarsh
Adwanted Events
Data collaboration & targeting:
How Lenovo is using privacy as a catalyst for innovation and performance
4:00 PM - 4:15 PM
Kate Blaxill
infosum
Jesh Sukhwani
Lenovo
How to approach targeting post-ID: Never let a good crisis go to waste
4:15 PM - 4:30 PM
Vanessa O'Connell
Nano Interactive
Dale Fisher-Brown
Superbet
INNOVATION & TECH
Innovative brands:
The financial landscape // Building the Booking.com of furniture
9:50 AM - 10:30 AM
Bob Sheard
FreshBritain
Jim Houghton
Waypoint Partners
Deirdre Mc Gettrick
ufurnish.com
Rob Pierre
Jellyfish
Ella Sagar
The Media Leader
How big brands stay ahead:
The future of culturally relevant brands // How to build a strong subscriber base
10:40 AM - 11:10 AM
Pedro Ramos
The Future 100 Club 2023
Lea Sandell
The LEGO Group
Rachel Forde
TheZoo.London
Leonie Roderick
The Times and Sunday Times
Tech innovation and creativity:
3 reasons for and against the advancing use of AI // Can programmatic put creativity back at the heart of OOH?
11:20 AM - 11:50 AM
Marcos Angelides
Spark Foundry
karan singh
Vistar Media
Shiny new technology:
Debate: Look - shiny new things! What's revolutionary vs. what's not?
12:00 PM - 12:30 PM
Sean Betts
Omnicom Media Group UK
Jack Benjamin
The Media Leader
Luke O'Connell
Danone UK & Ireland
Dora Michail-Clendinnen
Ozone
Masterclass: How brands and agencies can use AI & automation to navigate the complexity of advertising (Invite Only)
12:30 PM - 1:30 PM
Albert Sulaiman
MINT
Sara Adorno
MINT
Pierre Naggar
MINT
Lunch
12:30 PM - 2:00 PM
Media innovation:
Theme: Predictions for the future of brands
2:00 PM - 2:30 PM
Jeremy Kolesar
DCM Studios
Jay Young
Grand Visual
Ally Owen
Brixton Finishing School & The ADcademy
Claire Kimber
Goodstuff
Sonja Underwood
Naritive
Changing media environments:
The retail media landscape and opportunity // Picking Premium: Is the medium still the message?
2:40 PM - 3:10 PM
David Fieldhouse
GroupM
Paul Knight
Manning Gottlieb OMD
Craig Tuck
Ozone
Sophia Durrani
MG OMD
How innovation changes consumers lives:
Theme: How innovation changes consumers lives
3:20 PM - 3:50 PM
Hamid Habib
Havas Entertainment
Paul Wright
Uber
Retail media:
Panel: Will digital commerce reshape advertising as we know it?
4:00 PM - 4:30 PM
Neil Robinson
Salesforce
Ella Sagar
The Media Leader
Alex Walker
Havas Market UK
Stacy Gratz
Tesco Media
Giovanni Pupo
Lipton
Keynote:
The Big Interview: David Abraham
4:40 PM - 5:15 PM
Omar Oakes
The Media Leader
David Abraham
Wonderhood Studios