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15.20-15.35 (15 mins)
5 examples of world-class innovation from beyond the borders of advertising
How would you describe creativity? Inquisitiveness, imagination, or openness to experiencing new ideas? Tolerance to new ideas? Overcoming problems? In this captivating talk, we'll go beyond the realms of brands to explore five awe-inspiring examples of world-class creativity. Each case study showcases a different problem in an industry that you don't normally get access to, to showcase the universal principles that drive groundbreaking innovation. These stories will not only inspire but also remind you that our imaginations are limitless.
Presenter: Hamid Habib, Managing Director, Havas Entertainment & Chief Experience Officer, Havas Media Network

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1535-1550 (15 mins)
Capturing moments on the move: How location and context shape consumer engagement
In today's dynamic world, consumers are constantly navigating physical journeys intertwined with emotional ones. This session delves beyond the concept of simply getting from A to B. We'll explore how to capture these "moments on the move" by leveraging location data and understanding the context of people in transit. Discover how brands can evolve their engagement strategies to resonate with consumers on-the-go. We'll discuss the power of location to connect with individuals during their journeys, and how to use creative approaches to engage with consumers as they go anywhere and get anything.
Presenter: Paul Wright, Head of Uber Advertising UKI, Uber

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