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1120-1135 (15 mins)
Is inclusivity the key to stand-out campaigns?
In this quickfire fireside, we explore how to build inclusive brands through inclusive leadership. Naomi Walkland, ex-VP Bumble, talks about how she built her team, led with inclusion in mind and created some of Bumble's most stand-out campaigns.
Speakers: Naomi Walkland, Vice President, EMEA & APAC Marketing, Bumble; Ali Hanan, CEO & Founder, Creative Equals

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1135-1150 (15 mins)
Fireside: Media and creativity: Reconciling?
With consumer attention in short supply amid a complex media landscape, there's an increasing case for the media and the message needing to align better to cut through. Alongside this, creative and media agencies seem to be working closer together than in recent years - in The Media Leader, creative and media heads recently wrote that despite decades of falling out and moving apart, the two disciplines are reconciling. Is this true? Is this driven by changing briefs given by brands - and how must brand briefs continue to change? Are brands set up internally to bring creativity and media closer together? Whats the role of in-housing creative, and in-housing digital media? Does the agency model need to adapt to cater to new brand needs? Should media planning lead the creative ideation in advertising - or the other way round? Is the 'big idea' dead, or is there room for artistic expression and storytelling, and all of its emotional connect? In this fireside chat we'll discuss how agencies are adapting to meet the modern day brands needs.
Speakers: Tom Curtis, Executive Creative Director, EssenceMediacom; Laura Jordan Bambach, Founder & Chief Creative Officer, Uncharted; Omar Oakes, Editor-in-Chief, The Media Leader

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