Jay Young, Grand Visual
Ally Owen, Brixton Finishing School & The ADcademy
Claire Kimber, Goodstuff
Sonja Underwood, Naritive
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1400-1420 (20 mins)
THIS is The Future of Brands: 4 quickfire predictions
Leaders give 5 minute quickfire predictions on something that will change the course of the future of brands. Expect visions for the future that reveal something that very few know about yet: something unique, exciting, and outside the box.
Speakers: Jay Young, Managing Director, Grand Visual; Jeremy Kolesar, Creative Director, DCM Studio; Ally Owen, Founder, ADcademy & Brixton Finishing School; Claire Kimber, Managing Partner, Strategy & Innovation, Goodstuff
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1420-1430 (10 mins)
Is it time to change display advertising? Taking inspiration from the success of social media stories
Naritive created a new ad format which is served on the open web. In a nutshell - we have taken the success and stickiness you get with social media (Instagram Stories and TikTok) and transformed that into display adverts. This means you can now have stories that are served on the open web. Unlike social media, we have built in an interactive element, and you can measure engagement for the first time.
Speaker: Sonja Underwood, Managing Director, Naritive
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Belvedere Rd
London SE1 7PB
United Kingdom