Fragmented audiences. Media making creative decisions. Automation and data at scale. Digital commerce taking over. Has advertising changed for good? In this headline interview with David Abraham, founder and Group CEO of Wonderhood Studios and former CEO at Channel 4, we dig into the modern world of brands and the evolving role of the agency. We'll hear whether media should always come first in creative decision making, and whether the 'big idea' - pure artistic expression and storytelling - is finally over for brands. Is it possible that emotional connection can come just down to “right place at the right time”? Can the right equilibrium between media and creativity be found in numbers? Can imagination be overtaken by equations? In this interview we'll discuss all of this, and the ultimate impact on the future of the brands.