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10.40-10.55 (15 mins)
Building the future of culturally relevant brands: In conversation with the LEGO Group
In an era where social media shapes the landscapes of brands and consumer engagement, staying ahead requires not just innovation but a deep understanding of creativity's evolving dynamics. Join us in a conversation with Lea Sandell, Global Social Media Strategy at the LEGO Group, a brand that has not only embraced these changes but has set benchmarks for others to follow. We'll explore the intersections of creativity, brand evolution, and the strategic innovations steering the future. This session is designed for those intrigued by how iconic brands like the LEGO Group leverage social media to foster community, drive engagement, and ignite play with their audiences.
Speakers: Pedro Ramos, The Future 100 Club 2023; Lea Sandell, Global Social Media Innovation Lead, The LEGO Group

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1055-1110 (15 mins)
How The Times and Sunday Times build a strong subscriber base
During this session, Leonie Roderick, Head of Audience Development of The Times and Sunday Times, will talk through how the Times reaches new digital audiences and grows a strong subscriber base. We'll hear how the Times engages and creates a meaningful relationship with its readers, and how the newsroom uses audience data to inform content creation decisions and invest in digital innovation.
Speakers: Leonie Roderick, Head of Audience, The Times and The Sunday Times; Rachel Forde, co-founder, TheZoo.London

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