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1120-1135
3 reasons for (and against) the advancing use of AI
This presentation delves into the case for and against AI advancement and its use by marketers.
Presenter: Marcos Angelides, managing director, Spark Foundry

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1135-1150 (15 mins)
Can programmatic put creativity back at the heart of OOH?
OOH campaigns can inform, entertain, attract — and they can change the course of someone’s afternoon. But are marketers maximising OOH’s unique abilities? For Vistar Media, which hosts an extensive OOH inventory, the potential of OOH isn't just about getting stories out into the world. For marketers that tap into the channel's creative power and scale, combined with the right data and expertise, boosts the opportunities to build a brand, and turn discovery into action. With lessons about combining programmatic, targeting and creative, this talk is designed for marketers who want to leverage tech and real-time buying to create industry-leading OOH campaigns at scale.
Presenter: Karan Singh, General Manager UK, Vistar Media

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