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1400-1415 (15 mins)
Are brands leaving £4.5bn of multi-ethnic consumer spend on the table?
The Black Pound Report is based on a survey of 3,500 Black, Asian and multi-ethnic consumers in the UK about their purchasing experiences and decisions - and aims to change how brands treat their consumers. The report estimates that £4.5bn of multi-ethnic consumers’ disposable income is available to brands. But with less than a quarter of the audience believing that brands show up in the spaces relevant to them, have products that meet their needs, or advertising that reflects them, something needs to change to tap into this “untapped economic power”. In this session, we'll hear what brands can do to tap into this purchasing power, and some examples of trail blazing brands who have been successful. We'll also hear how senior employees at brands, agencies and media organisations can communicate the value of inclusion in the media they buy, and the products they create, stock and market.
Speaker: Lydia Amoah, CEO & Founder of Black Pound Report, BACKLIGHT

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1415-1430 (15 mins)
The link between effectiveness and responsible media
Speakers: Jake Dubbins, managing director, Media Bounty; Thomas Mills, global head of media investment, Haleon

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