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1440-1450 (10 mins)
Understanding the LGBTQIA+ consumer
Join us for highlights from the new Outvertising Consumer Report, the first nationwide survey into LGBTQIA+ attitudes and preferences across brands, advertising and media; in partnership with YouGov.
Speaker: Chris Dunne, Co-CEO, Outvertising

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1450-1510 (20 mins)
How brands can work to ensure they are built & designed with inclusivity at the heart
In this fireside chat, we’ll hear about Strongbow’s ESG journey and commitment to inclusivity. We’ll hear about the strategy around creating a cider brand built for everyone. In recent years, initiatives like the Strongbow Yard Experiences and involvement in festivals across the country has generated a buzz around its cider, and the team wanted all communities to have the same experience of the brand. We’ll hear how its team built a presence at Brighton Pride that went beyond a sponsorship package, designed to foster inclusivity and build community trust, and how doing this requires far more than just a budget to spend. We’ll hear about everything from gender-neutral iconography to partnerships with diverse organisations and authentic media partnerships, as we navigate the complexities of forging genuine connections and brand loyalty within diverse communities.
Speakers: Grace Daley, Senior Brand Manager, HEINEKEN UK; Dom Hyams, Global Client Director, Purple Goat Agency; Lee Mabey, Managing Partner, dentsu X; Chris Dunne, Co-CEO, Outvertising

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