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1520-1535 (15 mins)
Why humour is a great way to open your customers' wallets
What do people find funny at a psychological level? How can humour resonate with everyone, despite the diversity of audiences? What role can humour play in helping us to remember brands? Paddy Gilmore is the founder of Studio Gilmore, The Humour Consultancy. He has worked with some of the world's biggest brands, including Epson, Harley-Davidson and WPP, to help them understand how, when and why to use humour. In this session, Paddy will draw on marketing science and psychology to look at how and why humour works.
Speaker: Paddy Gilmore, founder and CEO, Studio Gilmore

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1535-1550 (15 mins)
Noddy Holder, a billboard on fire and an email from Alan Patridge walk into a bar...
A live-feed of Noddy Holder locked away for the World Cup. Renaming a tram stop in Manchester for a Zoo. Getting a Championship football team to change their name for a weekend. Setting a billboard on fire (kind of). Writing an email from Alan Partridge and sending it to everyone in the BBC. What do all of these things have in common? Well, they’re just a normal day at the office for the founder of Meanwhile agency. The former creative director at the BBC knows how to create a buzz – and has plenty of advice on how to do it (and how not to do it) for clients and agencies to take right back to their desks. In this session, we’ll hear a bunch of examples of creativity and media colliding in brilliant ways to inspire you to think big.
Speaker: Tim Jones, CCO and co-founder, Meanwhile

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