Name
Making sense of the commercial media landscape // Heineken: Paying close attention to attention
Date & Time
Wednesday, April 17, 2024, 9:50 AM - 10:30 AM
Speakers
Description
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0955-1010 (15 mins)
Making sense of the commercial media landscape in 2024
This session is designed to help planners and advertisers better understand how the commercial media landscape has evolved and the impact of changing consumer behaviour. The talk will look at the broad media landscape, how the population spends their media day, and the differences between age groups.
Presenter: Simon Frazier, Head of TouchPoints Marketing and Data Innovation, The IPA
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1010-1030 (20 mins)
Heineken: Paying close attention to attention
Presenter: Olya Dyachuk, Global Media & Data Director, Heineken
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Location Name
MEDIA, DATA & INSIGHTS
Full Address
etc.venues County Hall
Belvedere Rd
London SE1 7PB
United Kingdom
Belvedere Rd
London SE1 7PB
United Kingdom