How many of us really know what mental availability is? We know that great marketing builds mental availability, but how much do you as a brand have? How much do you need? How much do your competitors have? How do you go about getting more of it? In this session, you’ll find the answers to all these questions and more.

Following thought-provoking new research by Clear Channel, we’ll take examples of mental availability and show that it’s more tangible than you may believe. You’ll discover just how easy this concept is to monitor, track and study, and how simple analysis can make for clever marketing.

Whilst there will be no actual violence in this session, you’ll also learn that at the heart of it all is a fight for Category Entry Points. Sadly, choosing whether to fight or not isn’t an option, you’re already in the ring. The secret is to learn how to fight dirty, to win at all costs. Across the session, you'll find out how to land a knockout blow to ensure a win.

Whether you’re a heavy-weight title holder looking to continue your reign or a fledging feather-weight looking for their first belt, this is an essential session for any would be fighter.