We are embarking on a new era within the media and advertising industry, where privacy is at the forefront of every company’s strategy. In this session, Kate Blaxill, Director, Enterprise Sales at InfoSum, sits down with Jesh Sukhwani, Global Director, Media Center of Excellence at Lenovo, to discuss how privacy is shaping the future of not only our industry but how it is a catalyst for innovation and greater brand building impact. During this session, you’ll get an exclusive inside look at Lenovo’s global first-party data approach and how it is harnessing the full power of its data while prioritizing the privacy of consumers and the security of its data.