Name
How do marketers grow already iconic brands? // Connected TV advertising: Where it all starts
Date & Time
Wednesday, April 17, 2024, 2:40 PM - 3:10 PM
Ben Moncrieffe Emma Ellis Laura Chaibi Mike Shaw
Description

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1440-1455 (15 mins)
A shift in mindset: How do marketers grow already iconic brands?

Presenters: Emma Ellis, Managing Director, Interbrand; Benjamin Moncrieffe, Head of Strategic Foresight, JLR

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1455-1510 (15 mins)
Connected TV advertising: Where it all starts

In this session Roku uncovers the power of the Connected TV platform for creative innovation where brands can reach and regain reach to what was once thought to be unreachable audiences. There is so much more happening beyond 30 seconds spots and programmatic TV advertising, and after this session, you will know how the future of TV is shaping up to help your brand maximise touchpoints across the TV streamer’s journey.
Speakers: Mike Shaw, Director of International Advertising Sales; Laura Chaibi, Director of International Ad Marketing and Insights

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Location Name
MEDIA, DATA & INSIGHTS
Full Address
etc.venues County Hall
Belvedere Rd
London SE1 7PB
United Kingdom