Shane is a Senior Marketing Insight & Innovation professional with expertise in combining analytical and creative thinking to deliver actionable insights that helped drive customer value for blue-chip companies such as P&G, KP Snacks, Philips and Panasonic. She is experienced in strategic as well as ad hoc research initiatives across key markets in Europe, Middle East, North America, Latin America and Asia.
She has developed training programmes for sharing best practices in commercialising customer insights across different sectors. She employs a collaborative approach to drive the “Voice of the customer” in commercial decision making with a view to deliver longer term business growth.