Background: Al is an expert in customer communications at all touchpoints. His experience, in the UK and Australia, covers all sectors from automotive to telecoms, from healthcare to fashion. For over two decades, he's consistently won international awards for creativity and effectiveness across almost every discipline, but he's resolute that success only comes from a team. Building successful teams that thrive on great ideas excites Al, and it shows when you meet him.

Why I'm At RAPP: My recent focus has been on bringing together creativity, behavioural planning and data to create a new agency model. One that's capable of delivering more meaningful relationships between brands and customers. One that starts with ideas and creativity then delivers better customer experiences powered by the latest A.I. RAPP is one of the few places that has the experience to do this - the skills required are all in one place. And better still, RAPP's clients share this ambition.