A data scientist turned in-house performance marketer, Dale Fisher’s 19 years of experience in digital marketing includes successfully in-housing two top-tier programmatic teams, achieving exceptional results across various metrics such as LTV and ROI. He has mastered the art of paid social, harnessing the power of data and analytics to optimise campaigns and engage new audiences. A methodical leader, Dale integrates network theory and graph theory into his acquisition strategies, decoding intricate consumer-platform-content relationships. His unique blend of creativity, technology and science creates enduring value and impact across advertising campaigns and the entire industry, solidifying his status as a marketing pioneer.