Name
The state of creativity: An interview with Sir John Hegarty
Date & Time
Tuesday, April 25, 2023, 4:00 PM - 4:40 PM
Speakers
Sir John Hegarty, Bartle Bogle Hegarty (BBH), The Garage Soho and The Business of Creativity
Omar Oakes, The Media Leader
Sir John Hegarty Omar Oakes
Description

Celebrated advertising executive Sir John Hegarty joins The Media Leader editor Omar Oakes for an interview on the state of creativity in marketing. In this session, Hegarty will share how, despite the fragmentation of the media ecosystem, "the big idea" remains the most effective way to sell products and services to consumers. He will share his view on the topics covered over the course of the conference, from measurement and effectiveness, to responsible growth and purpose.

Location Name
Moorgate
Year
2023 Sessions