In this session, we’ll hear about the importance of uniting a strong creative idea with effective media execution. Sarah Mayall, head of brand marketing, and Mike Watson, creative director at Wunderman Thompson UK, will share insights into HSBC UK’s latest marketing campaigns, including how the brand adjusts communications across media channels to translate a message effectively based on the customer and the environment. Finally, we’ll hear from Sarah about how HSBC UK is supporting customers and how its messaging aligns with its brand promise.