In this session, we'll hear how Kraft Heinz has built an in-house digital and social agency, called The Kitchen, and its impact on marketing. We'll learn about how the in-house team complements the media function to deliver campaigns that capture the attention of their target audience and drive business outcomes. We'll hear about the learnings along the way, the benefits of building an in-house team, including efficiency and effectiveness, and the strategies the team has employed to stay relevant and competitive in a rapidly evolving industry.