With over eighteen years of experience in media and advertising measurement, taking stints at Kantar and the Guardian (as Head of Commercial Insight for nearly a decade), Ian Gibbs is JICMAIL's Director of Data Leadership and Learning. In addition, Ian acts as an independent data consultant through his business Data Stories and is the chief architect of the DMA's Intelligent Marketing Databank - an advertising effectiveness database of over a thousand campaigns. He divides his time between JICMAIL and a diverse range of clients including NBC Universal, Freewheel, Pinterest, Google and Twinings Ovaltine for whom he runs measurement projects, and trains teams on how to harness the power of effective measurement frameworks.