Lex's career has spanned the growth of the web from the 56k modem to 4G (and now 5G) mobile, and covered North America, Europe and the Middle East. Lex is Chief Digital & Marketing Officer for L'Oréal UK & Ireland, a role he has held since October 2019. Prior to this, Lex held roles in the Western Europe Zone and was Chief Digital Officer of L'Oréal Middle East and Africa Region. The CDMO team in the UK has a broad reach covering deep expertise in media, data and technology as well as consumer and market intelligence – and the key responsibility today of accelerating the transformation of the eCommerce business. Prior to L'Oréal, Lex was with McDonald's and Facebook. He is a recovered ad-man having spent over 10 years in the agency world, with both WPP and Publicis – his last role was Regional Director for Digital Strategy & Innovation for Leo Burnett MENA. Father of 3 girls, he is a #DigitalNative, Global #geek, and a #Parisian. He balances time between work, the web and family – almost always on his phone. From 1 May, Lex will be transitioning to a new role as CDMO for South Asia Pacific, Middle East & North Africa based out of Singapore.