Manging Director of Xeim and Oystercatchers. Richard specialises in leading change through modern marketing & digital transformation. He heads a team of consultants and practitioners responsible for some of the best known brand strategies & agency partnerships in the market today. Richard formerly headed Marketing for McDonald’s Restaurants in the UK, was an international marketer with The Coca-Cola Company, and before Oystercatchers was the EMEA lead for the P&G business at Publicis Worldwide.

Named as one of the ten most influential leaders in digital & tech by BIMA, and included in the "Top 50 Technology Leaders in Consulting" by The Consulting Report. Richard is an award-winning diversity advocate, named in the top 20 male advocates championing women in the workplace by both the Financial Times and Yahoo Finance, as well as a 'Male Agent of Change' by the Women’s Business Council & Management Today. When time allows a remarkably slow marathon runner & cold water swimmer.