Laura has over seventeen years’ experience in media measurement, leading the data, insights and analytics team at OMD EMEA before joining Havas in 2022. Laura oversees Havas Media Group’s data and product offering, unifying its engineering, analytics, technology and data strategy capabilities in order to help make a meaningful difference to brands.

Laura supports all Havas clients to build and deliver brand and business growth through data and technology strategy. Laura’s passion is getting the balance right between investment in technology and real business return – making sure that media solutions actually make a impact in the board room.