Elton is an executive leader focusing on the growth and transformation of organizations via new/existing advertising propositions in digital advertising and retail media. Elton has worked across geographies and business categories in radio, print, TV and digital advertising for multinational companies such as Sky, dunnhumby/Tesco, Lagardere, Kagiso Media, Amazon and ASOS.
Elton specializes in building ad sales and customer success teams and advertising propositions/ad tech implementation, leading teams through change management, and aligning diverse teams on common objectives to provide growth in matrixed organizations. A key focus is provision of relevant, effective advertising anchored in technology and data.