During her career Shelly has implemented disruptive Global Marketing campaigns for iconic brands and start-ups in the entertainment, technology, fitness, and urban mobility industries. Shelly joined Brompton last year as Global Marketing Director to help them expand the business Globally. She is passionate about changing the way people live and move around cities and can often be found cycling around West London on her Brompton. Prior to Brompton Shelly spent 15+ years in Marketing roles at Nintendo launching multiple games consoles including Wii & Nintendo 3DS and working across its full portfolio of software. Shelly has also worked with a series of start-ups including: Anki where she launched its AI robot, Cozmo across Europe before moving into the world of Fitness launching the world’s first VR fitness subscription app, FitXR.