In this session, we’ll hear about EE’s ambition to be “the UK’s no 1 destination for gaming”, diving into two groundbreaking campaigns executed in collaboration with EssenceMediacom. We’ll hear how EE leveraged Fortnite Creative 2.0 and Unreal Engine 5 to create an immersive gaming experience within Fortnite, challenged top Twitch streamers, provided opportunities to win coveted gaming gear, and assembled 50 amateur gamers to compete for a £10,000 prize pot using EE's broadband technology. These campaigns not only reflect EE's commitment to gaming but also provide a glimpse into their broader strategy of engaging with the gaming community through innovative media approaches. Join us to explore the media strategies, influencer collaborations, and gaming activations available to advertisers, in a session that will offer valuable insights for planners and strategists looking to connect with the gaming audience.