Name
What is it like being a professional gamer – and how can advertisers play along?
Date & Time
Thursday, October 12, 2023, 2:30 PM - 2:50 PM
Speakers
Ruby Plays, GUILD Esports & GUILD Academy
Jay Richards, Imagen Insights
Jasmine Skee, GUILD Esports
Nick Westwood, GUILD Esports
Jay Richards, Imagen Insights
Jasmine Skee, GUILD Esports
Nick Westwood, GUILD Esports
Description
In this session we’ll hear from leaders at GUILD Esports, co-owned by David Beckham, and a key member of its Fortnite academy team, to uncover the realities of being a professional gamer. Moderated by Gen Z market research provider, Imagen Insights, we’ll explore: What is it really like being a professional gamer? Is it possible to define gaming culture - can we really make assumptions or generalise? What challenges are there for players when it comes to online abuse – and what is being done to overcome these challenges? What do players like and not like about advertisers getting involved with gaming – and how can advertisers immerse themselves in gaming culture?
Location Name
Moorgate
Full Address
Convene
22 Bishopsgate
London EC2N 4BQ
United Kingdom
22 Bishopsgate
London EC2N 4BQ
United Kingdom