Name
What is it like being a professional gamer – and how can advertisers play along?
Date & Time
Thursday, October 12, 2023, 2:30 PM - 2:50 PM
Ruby Plays Jay Richards Jasmine Skee Nick Westwood
Description

In this session we’ll hear from leaders at GUILD Esports, co-owned by David Beckham, and a key member of its Fortnite academy team, to uncover the realities of being a professional gamer. Moderated by Gen Z market research provider, Imagen Insights, we’ll explore: What is it really like being a professional gamer? Is it possible to define gaming culture - can we really make assumptions or generalise? What challenges are there for players when it comes to online abuse – and what is being done to overcome these challenges? What do players like and not like about advertisers getting involved with gaming – and how can advertisers immerse themselves in gaming culture?

Location Name
Moorgate
Full Address
Convene
22 Bishopsgate
London EC2N 4BQ
United Kingdom