Name
Panel: Strategies for advertising in and around the game
Date & Time
Thursday, October 12, 2023, 2:50 PM - 3:20 PM
Speakers
Stef Jansen, Finecast UK
Nina Mackie, WeGame2
Claire Nance, Activision Blizzard
Emily Rowbotham, SuperAwsome
Michael Quintana
Stef Jansen Nina Mackie Claire Nance Emily Rowbotham Michael Quintana
Description

In this panel, we will discuss how brands can create activations both in and around the game, to reach gamers where they consume other content. How should marketers employ different media and creative strategies? What opportunities exist for marketers to reach gamers in non-game environments? What do advertisers need to know about working with gaming creators? And how far along is the growing infrastructure for placing and measuring effective in-game ads?

Location Name
Moorgate
Full Address
Convene
22 Bishopsgate
London EC2N 4BQ
United Kingdom